Why does your money story even matter? If you are trying to change the way you behave with money, why bother looking into your past? Because to deal with money well, you need to know what goes in the background of your mind. Often an echo of a memory can pop up – sometimes at the oddest times – with an unhelpful effect on your money habits.
In traditional economics, you are told that humans basically make financial decisions like robots. I sat through lecture after lecture being told to make decisions in my own self interest – and frankly, I struggled with that idea. Because my self interest was not just about getting the best price, or the ‘highest economic value’. That doesn’t work for humans in reality.
Marketers are desperate to part you from your money this Christmas – and after the 2020 effect on sales, they are going to do whatever they can to get your cash. But once you know what to look out for, and what to consider – you will be far less likely to be sucked in.
Ever berated yourself for buying much much more than you wanted to? Expensive upgrades – pricey add-ons? You are not alone – and the first time this was documented was over 200 years ago. Read on to learn more.